The new logotype design for Ayana Resort and Spa Bali, a world-class destination 5-star hotel with 11 pools, private beach, and a full service spa reflects the luxury hotel and amenities required in order to attract high-end customers and celebrate the Balinese culture. An elevated font with swashes used to emulate the waves of the pool and ocean and the swashes included in the Balinese designs featured throughout the resort. The font symbolizes the fluid motion of water and the crossbar of the A continues in to the rest of the word imitating the infinity edge pool on the resort that looks over the ocean.
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