Oakley is a key industry leader of performance optics and a snowy environment is where their products thrive. In the skiing and snowboarding industry there are different consumer groups such as alpine, big mountain/backcountry/freeride, and park which each have different sets of personalities and preferences. The different consumer markets for the skiing and snowboarding industry all have one thing in common, which is their sport is done on snow, so a snowflake was my design inspiration for the three different goggle straps that come together in a series for the A Frame 2.0 goggles. Each and every snowflake is unique and contains unique patterns and shapes. Falling Snow is my first design in the Alpine category. This design alludes to a snowflake forming just as an alpine skier gains speed while going down a racecourse. The blue and white are used to reference the course and the gates these athletes face as well as the white snow they ski on. Next Big Snowflake is my Big Mountain design that utilizes a small part of a large abstract snowflake. The angular lines grow thicker as they move outward just as the snow and fresh powder would blow up in to these riders’ faces. Orange is used for this strap to almost act as a caution for these riders as they really know what they are doing and beginners should not follow them unless they want to experience some cliffs. Lastly Blizzard was created for the Park segmentation. This goggle strap uses various sizes and shapes of snowflakes that are repeated, twisted, and flipped. The snowflakes in the design allude to all the crazy tricks these riders perform in the terrain parks. Park consumers enjoy things that are new and haven’t been done before and my design provides them with a fun goggle strap pattern. The three goggles will be included in Oakley’s A Frame 2.0 snowflake goggle series.
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