For the new design of Crucial’s essential oils, distinct contrasting muted colors come together cohesively and vary from oil to oil to reduce customer confusion. Oil droplets underline “Crucial” to relate to the oil drops the user is applying. Each variety of oil is on the front in a handwritten script, so the purchaser knows exactly what they are buying. The new color palette and layout of information on Crucial’s essential oils helps differentiate them from all the other essential oils in the market.
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